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The Introducted For Balmain's Latest Campaign

Balmain creative director Olivier Rousteing was criticized for embracing reality TV stars and using them in his previous fashion campaigns, because of the perceived threat it posed to the tradition of French couture. It seems he has taken some of the criticism to heart for the fashion house’s 2016 spring/summer campaign, casting three of the hottest supermodels from the ’90s. Cindy Crawford, Naomi Campbell and Claudia Schiffer all dazzle in this new monochrome shoot by renowned photographer Steven Klein, which Rousteing described as a “dream come true.” How does this latest campaign compare to Balmain’s previous ones? Let us know your thoughts in the comments below.

Cindy Crawford, Naomi Campbell and Claudia Schiffer Reunite for Balmain's Latest Campaign

Balmain had always set extremely high standards for couture. He believed in fashion that exuded elegance and simplicity and would stand the test of time and created pieces that would universally celebrate the human form. His aesthetic was always to create easy and glamorous looks that radiated style without being flashy or ostentatious. Ever the epitome of French fashion, he detested overly decorated designs and preferred to stick to refined lines and extreme attention to detail. He singlehandedly created what his close personal friend, author Gertrude Stein, called the “New French Style” – an immaculately poised and well-dressed woman who was embodied in his 1949 fragrance Jolie Madame. His designs were worn on women with prestige, from royalty to theatre and ballet. He was well regarded in the world of couture until his death in 1982, after which designer Erik Mortensen took the reins of the house.